London Louder

It was just over 60 years ago that the Beatles travelled down to London to audition, first with Decca who famously turned them down and then with EMI, who signed the Fab Four. Beatlemania was the beginning of a musical revolution which first took over Britain and then was exported globally as the British Invasion. The Beatles paved the way for countless British bands, which having grown up on American Rock’n’roll and Blues, were now high in demand in the US and beyond. It is no surprise that a young Jimi Hendrix came to London to launch his brief career, fusing blues, psychedelia and over the top guitar histrionics, inspired by the likes of Eric Clapton and Jeff Beck.

I created London Louder for all those music lovers, who like me grew up listening to the golden era of Rock music. I can remember my toddler years surrounded by the sounds of Pink Floyd and the Beatles, and once I started playing guitar, my hunger for the vintage sounds of the 70’ led me to ransack my Dad’s vinyl collection and discover Led Zeppelin, Eric Clapton and Cream, Deep Purple, Jethro Tull, Yes, King Crimson, Jimi Hendrix, Black Sabbath and the list goes on.

With London Louder I am hoping to share locations where albums were made, bands formed or broke up, cover albums were shot, gigs were played, rockstars lived, partied, got busted or died, amusing anecdotes took place, boutique served bands and fans, all the while enhancing these stories with the social context of the period and what drove these new genres and fashions to develop. Armed with a loud speaker and photographs on my iPad London Louder tours will immerse you in London’s rich musical heritage.

Packages include 2 hour, 4 hour and 8 hour tours, organised by location and theme. Options include using public transport around the capital or a driver with a Class V vehicle.

Some band and artists: The Beatles, The Rolling Stones, The Who, Jimi Hendrix, Eric Clapton and Cream, Led Zeppelin, The Yardbirds, David Bowie, Marc Bolan and T-Rex, Queen, Bob Marley, Iron Maiden. Bespoke tours and more artists on request with sufficient notice.

Get in touch to get a quote.

Rock On!